Altreconomia a Bookcity Milano: Festivals and genius loci: a hybrid way to engage communities

Una Open lesson all’Università Bocconi giovedì 17 novembre alle ore 10.15: “Festivals and genius loci: a hybrid way to engage communities”. Con Paola Dubini, Giulia Alonzo, Oliviero Ponte di Pino e Marco Sammicheli

A partire dalla guida “In giro per festival” di Giulia Alonzo e Oliviero Ponte di Pino, edita da Altreconomia in collaborazione con Trovafestival la scorsa primavera, un incontro presso l’Università Bocconi di Milano, in lingua inglese.

Open Lesson: Festivals are a very popular form of cultural offering throughout genres and destinations. Thanks to their organizational flexibility and their apparent ephemerality, they are appreciated by audiences, local authorities, and organizers as forms of territorial marketing, social engagement, and new ideas diffusion. Yet, their proliferation has generated a lot of mee too initiatives that are struggling to survive. What makes them interesting, attractive, and viable?

Università Bocconi
Aula N36
Piazza Sraffa, 13

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